Creating Student Advocates to Drive Word of Mouth Marketing


Creating a solid marketing campaign for your academy is about more than spending money on digital or print advertising. Your most effective marketing channel can actually be your current students.

Giving your academy members the opportunity and incentive to be walking, talking billboards is arguably the best thing you could do for your business, and the numbers are proof --- 12 percent increase in customer advocacy can increase your revenue by 200 percent. But maximizing your word-of-mouth potential often requires more than simply providing high-quality jiu-jitsu classes inside a nice gym.

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